7 Tips for Increasing Your Online Sales Quickly
Aside from the ease and simplicity of selling online, sellers have low overheads and easy access to cheap publicity. However, the online market is hugely competitive, and many businesses struggle to make sales. No matter what type of product or service you are offering, there are always ways to increase your sales.
1. Simplify your homepage
Many businesses make the mistake of cluttering their homepage with products or services, in the hope that visitors will buy something from their selection. However, this can have the opposite effect. Customers can feel overwhelmed by the variety of items on offer, and they may feel that their attention is being pulled in different directions. Choose one main product or service to promote on your homepage, and avoid distracting customers with other imagery and products.
2. Speak to your visitors
Draw your visitors into your content by using words like “you” and “your”, rather than “I”, “we” and “they”, which can make visitors feel excluded. Think about the language you use and how it might be interpreted by readers. Avoid using language that could be misinterpreted as angry, bitter or judgemental, as this can alienate potential customers.
3. Focus on the benefits
When you are writing copy to sell a product or service, it is important to focus on the benefits and outcomes that will result from using your products. While this may sound obvious, many companies make the mistake of focussing on the ingredients or technical specifications of their goods. Always remember that your customers are coming to you with a problem, and you need to provide the solution to that problem.
4. Give visitors a reason to buy from you, rather than your competitors
Why should your visitors buy from you? Once you have the answer to this question, you are far more likely to convince people to buy something. Maybe your products are cheaper, better quality or more environmentally ethical than those of your competitors, or maybe you offer free technical support, a money-back guarantee or extended warranty. You must give potential customers a reason to choose your product or service.
5. Add a sense of urgency
Without a sense of urgency to buy your product or service, many visitors will simply bookmark your webpage, with the intention of coming back to it later. Unfortunately, the vast majority of these potential customers will fail to return and your sale will be lost. Special time-limited offers of discounts, free gifts or special editions encourage people to buy, as they don’t want to miss out on your offers.
6. Use effective images
Clear imagery and bright photographs are important for conveying the quality of your products. Photographs of products should be clear, bright and uncluttered. Use plain backgrounds and good lighting to highlight your products and make them stand out. If you are selling a service, rather than a product, include photographs of the work you have done.
7. Capture email addresses
Sometimes, no matter how hard you try, potential customers are just not ready to buy from you. By using an opt-in system to capture the email addresses of your visitors, you can continue your marketing efforts long after they have left your website. Encourage visitors to sign up to your mailing list by offering a free gift, discount code or other compelling offer.